Hey beautiful,

If you are here, welcome. I am really happy that you found your way to this little space. I want to share gently with you how Twisthead began.

Twisthead was created from a sincere intention. I wanted to support women going through delicate and emotional moments. Women facing chemotherapy. Women living with alopecia. Women who wake up one day and feel disconnected from their reflection. I wanted something soft, comforting and beautiful. Something that helps you feel a little more like yourself, even on the days when your heart feels heavy.
This is the true DNA of Twisthead.

With time, while living in Dubai, more women began choosing it for so many different reasons. For modest chic style. For sun protection. For pollution. For comfort. For beauty.
That is when I understood something important. Twisthead was never meant for one story. It belongs to every woman, in her own moment, in her own way.

And I need to tell you something about me.
I am self taught. I am not a trained designer. Everything I know, I learned with my own hands, with trial and error, with patience, and with a lot of heart.

Since the beginning, caring for the scalp mattered deeply to me. That is why I chose natural fabrics like silk, linen and organic cotton. Not for luxury, but because they breathe, they respect the skin, and they do not suffocate fragile or sensitive hair.

I also made sure there were no visible seams, so the scalp stays safe and calm.
And I added a soft plastic coated metal inside so you never have to remove your Twisthead at airport security checkpoints. Every detail was thought through for comfort, not aesthetics alone.

And like many creators, I was copied. A large company once contacted me and offered me a tiny percentage per turban to take my design. I refused, because it felt unfair and disconnected from the love I put into my work. They copied it anyway.
From far away, their version looks similar.
But the feeling is not. The finishing tells the truth. And finishing, to me, is like soft lingerie. You wear it for yourself, for how it makes you feel.

Because of these copies, I tried for a moment to follow the industry and use more affordable fabrics. But today, I know this is not who I am. My heart belongs to natural fabrics, to softness, to intention.

So I am letting everything go.
I am liquidating all my turbans.
And once this chapter closes, a new one will begin. One that returns fully to natural materials, slow creation and honest work.

And please remember this.
I am still here for you.
If you need help, if you have questions, if you want guidance with your Twisthead, you can reach me anytime. My number is always available.
And Rena, my adorable assistant, is here with kindness for anything you may need.

Thank you for reading my story.
Take gentle care of yourself.
You deserve softness, always.
Rita